Give every price a reason.

Set pricing rules for thousands of Shopify products. When supplier costs change, your prices follow the rules you approved.

Point at any row. Drag to scroll.

Stores and catalog figures are illustrative. Product names, prices and costs are examples.

See it work in 30 seconds.

Watch cost-based prices update automatically. Then preview and approve a new plan across 1,204 prices.

A 30 second product tour with music. A store's catalog of 14,200 products is shown as a field of tiles. Sony raises its costs 6% and its products turn amber; StorePricer's rules update 2,318 prices with no approval needed. One product, Sony WH-1000XM4 headphones, shows how its Final Price is set: vendor cost $180.77, markup 38% to $249.46, ending in .99 at $249.99. A new Holiday Audio plan is previewed across 318 products and approved once, 1,204 prices go down, and the update lands on one receipt that can be undone. The catalog then forms the StorePricer mark: Every price on purpose. Join the waitlist at storepricer.com.

Stores and catalog figures are illustrative. Product names, prices and costs are examples.

Your catalog grew. Pricing became a guessing game.

A supplier raises costs after your last bulk edit. A sale price outlives the sale. Across thousands of products, finding what needs attention becomes another job.

products_export_final_v3.csv SaveFilterExport Today March 14 Margin below target of 9,400
ABCDEFG
1TitleVendorVariant SKUCostPriceMarginLast edited

Point at any price.

Stores and catalog figures are illustrative. Product names, prices and costs are examples.

Four ways to price your catalog.

Set Fixed Prices for individual products. Build Custom Plans for products you choose. Use Shared Plans for products that match your rules. Keep your existing price as the Baseline. StorePricer checks them in that order and uses the first option that applies.

Pick a product
The same check happens for every product in your store
set by Fixed Price
set by Custom plans
set by Shared plans
on their Baseline price

Turn a plan off. Pin a price. Or pick another product.

Stores and catalog figures are illustrative. Product names, prices and costs are examples.

Check every price before a new plan goes live.

Choose the products and adjust your markup. See their current and proposed prices side by side. The new plan changes prices only after approval.

DraftHoliday AudioShared plan
Which products
Vendor is Sonyand product type is any of
Price
Cost plus30%
Prices end in

Preview every affected price before approval.

Preview

Your store is unchanged
pricesproducts
Going down
Going up
Staying the same
Average change
0%
ProductNowWith Holiday AudioChange

Drag the markup or switch product types.

Stores and catalog figures are illustrative. Product names, prices and costs are examples.

See how your catalog is priced.

Explore the pricing screens behind a sample store. See which products need attention and follow a new plan from preview to its price update.

Drag or swipe. Click screens to open them.

Stores and catalog figures are illustrative. Product names, prices and costs are examples.

Know what changed. Put it back.

ApprovalsDraft

Holiday Audio

New Shared plan · cost plus 30%
1,204prices
across 318 products, all going down
Waiting for you
Queued PricesWaiting

Sent to Shopify

The approved prices go to your store
of 1,204 sent
Starts the moment the plan is approved
Price Update10/07 9:03
Result
Waiting
Updated
Did not update
0
Every price is checked in your store afterward
Price HistoryWaiting

Holiday Audio update

1,204 prices · Confirmed

Approve the new plan when its prices look right. The receipt records old and new prices and shows what Shopify confirmed. Undo the update to restore the previous prices.

Press Approve Plan. Then press Undo to put every price back.

Stores and catalog figures are illustrative. Product names, prices and costs are examples.

Smarter rules. Still your call.

Coming soon: supplier cost feeds, suggested plans and competitor price checks. Costs update prices through your existing rules. Suggested plans wait for your approval.

Inbox

Nothing new yet

Open any inbox message. Approve or dismiss a suggestion.

Stores and catalog figures are illustrative. Product names, prices and costs are examples.

Put your whole catalog under your rules.

Join the waitlist to hear when early access opens. Set pricing rules for thousands of Shopify products while keeping the exceptions you choose.

You are on the list

Built on a system running in a real Shopify store.

About 12,000products in the live Shopify catalog behind StorePricer
Sept 9, 2026its first live price update
Only 2 thingsit ever changes in Shopify: prices and costs.
Price updateschecked against Shopify after sending

Product names, prices and costs in the demonstrations are examples.

Questions store owners ask.

Something else on your mind? Join the waitlist and ask us. We read every reply.

Join the waitlist
Can I use costs or existing prices to set a rule?

Yes. Build a rule from supplier cost such as cost plus 40%. Or use an existing price such as 20% off for clearance.

Use a percentage or a fixed amount. Set different markups for different cost ranges when lower-cost and higher-cost products need different pricing.

Does it work with products that have variants?

Yes. Each variant has its own price.

Set the amount an option adds such as extra storage or a larger size. Preview the affected combinations before you save.

Can I undo a whole price update?

Yes. Each update records the prices it replaced. Choose an update to put those prices back.

The undo is recorded too. You can see which prices changed and who changed them.

What happens if someone changes a price directly in Shopify?

StorePricer notices a price it did not set and holds that product. No plan will change it until you decide.

Keep the new price and it becomes a fixed price. Or put back the price your plan sets.

Can I build a plan from tags or custom metafields?

Yes. Choose products by vendor or collection. Use tags or custom metafields. Filter by product type or title. Match a SKU or choose a price or cost range.

Combine conditions to fit the products you want. A holiday plan could include Sony products tagged holiday and leave out clearance items. Each product shows why it matched.

Do I have to approve every price change?

You approve a new plan before it changes prices.

After approval, prices on cost-based plans follow product cost changes automatically. You can review new pricing decisions without approving every routine cost change.

Does StorePricer use AI?

AI-assisted competitor price checks are coming soon.

They are planned to compare similar listings and help suggest pricing plans. You review a suggested plan before approving it.

What else does it change in my store?

StorePricer changes prices and costs in Shopify. Each price update is checked against the prices Shopify holds afterward.

Does it run inside my Shopify admin?

No. StorePricer is its own site that connects to your Shopify store. You sign in there to build plans, approve them and see every change.

When can I use it and what will it cost?

StorePricer is not open yet. Launch timing and pricing are still being set.

Join the waitlist and you will hear about both first, along with early access.